Your Cruelty Free Beauty Crash Course

So you have probably heard a lot about cruelty free beauty lately. You might have seen it online or have a friend that shops cruelty free. But what does that really mean? Not only is it important because we love animals but also so you can make informed decisions as a consumer when shopping for your beauty products. 


What you need to know first. Animal testing has been done for generations as a way to determine if products were safe for public use. Not only are final products tested but individual ingredients. Long story short testing of ingredients in no longer required for many reasons and here is why:


  • There are thousands of ingredients available to cosmetic companies that have already been proven safe they can use to formulate their products. 
  • With the continued development of new technologies there are alternative methods available that makes animal testing uanessacry. These include in-vitro testing and the ability to replicate human organs that can best used for testing. 
  • There is a genetic differences between animals and humans meaning that although something could be determined safe for animals it doesn’t make it safe for humans. 
  • many countries around the would have realised the many reasons animal testing is uanessacry and have taken action to ban animal testing on cosmetics. These include the European Union, India, Norway and more. Australia can soon add its name to this list after annoying in June that they are banning cosmetic testing on animals. You can read more about how awesome we are becoming here

The term Cruelty Free refers to testing on animals and the term vegan refers to products without animals by-products. In cosmetics these can be bees wax, Carmine, Lanolin and many more. 

The easiest way to think about it is their are many different things that can make your beauty products are home cruelty free or not. 


Do they consider themselves cruelty free? 

Whats important to know here is the term “Cruelty Free” is not regulated so it can be used by companies, when in fact they could be testing on animals. Where it can get a little confusing is that the final product (e.g. your cleanser) may not have been tested on animals so companies will state it is cruelty free however the ingredients inside your cleanser may have been tested. Just to add another factor into the mix, much of the time the products will be tested by a third party which is where we talk about selling in China. 


Do they sell in China?

When beauty brands enter the Chinese market and are selling their products in China they agree that their products can undergo animal testing before they can be sold. This is a requirement by the Chinese government. 

Note: Companies can manufacture products in China and still be considered cruelty free as it is only if they are selling in China they are required by law to test. 


Only tests on animals when required by law.

This section is important because it is a statement you will see on a lot of cosmetics websites. Many companies are cruelty free and do not test their products or ingredients on animals. However many of these same company sell in china making them not necessarily cruelty free. 


Are they owned by a parent company that tests on animals?

Some brands are owned by bigger cosmetics companies and many of these companies do test on animals. Because of this many people believe that companies that are owned by larger parent companies that do test are not consider cruelty free because the profits for the products go to the parent company. This is an issue that is not black and white and looked at differently by many people. 


So what now?

There is a lot of information out there on the topic. Its important for each individual to decide whats important to them and the educate themselves. Lucky for us their are many great beauty bloggers that have done all the hard work on this issue. Blogs such as Cruelty Free Kitty and Logical Harmony provide a wealth of knowledge and have developed their on “Cruelty free list” you can use as a reference. 


You also have many organisation that are dedicated to ending animal testing and have approved lists of companies that don’t test on animals. Your top three you can refer to are

Choose Cruelty Free // Leaping bunny // Peta

Have a look at the massive list of cruelty free beauty brands you can buy from. Cruelty Free Kitty is a good go to list.


Age Is Nothing But a Number

50 is the new 25 and there are more and more celebrities proving that age is just a number. Whether it comes down to good genes, a great plastic surgeon or simple healthy habits, some woman can work their age. With the recent awards nights, Met Ball and Logies, these women are still proving they have what it takes to outshine the younger ones.

Mirander’s Post Met Gala Detox

It’s tough stuff being a celebrity, the constant flights, parties, travelling and no one does a post-party rejuvenation like Mirander Kerr. After stepping on the red carpet in a structural Louis Vuitton ensemble and posing for cameras all night, she headed back for some much needed sleep and a morning jump-start routine with healthy eating, meditation and a quick in-room blood pumping workout all before catching a flight back to LA. When it comes to looking your best the day after a big party, Mirander is your girl!

Travel Like a Fashion It Girl!

Are you tired of being jealous of IT girls travelling the world and doing it in style? Well we surely are and that's why we have put together a list to help you travel like you fav Instagram girls! So firstly, pack lightly!! Easier said then done but this is a must. We're all guilty of sneaking a few extra pieces into our suitcases at the last minute… but ladies, the secret here is to take as little as possible. Next is to plan your outfits out, coming up with outfit combinations is also a great way to pack lighter yay! Finally, don't forget to bring accessories, your go-to beauty products and your fav three pairs of shoes. Now you are set to take on the world!

Natural lip plumper

We have all be fascinated over Kylie Jenner’s lips for some time and have watched numerous tutorials to achieve the notorious plumped lip look, but here’s a way to achieve this fashion statement without buying expensive products.

What you’ll need:

·      Soft toothbrush

·      Utensil for mixing

·      Cotton buds

·      Oil, such as olive, avocado or coconut

·      Sugar or baking soda

·      Cinnamon

How it works

Cinnamon helps stimulate blood flow to the lips as it is a mild irritant that causes mild swelling and a tingly sensation the temporally plumps the lips for a few hours. It is a safe method but should not be over used to avoid drying and scaling of the lips.


   Lip Scrub  Brush your lips with the oil and baking soda mixture using the toothbrush to remove any dead skin and give your lips a smoother appearance. Wipe off excess mixture with wet cotton bud


Lip Scrub

Brush your lips with the oil and baking soda mixture using the toothbrush to remove any dead skin and give your lips a smoother appearance. Wipe off excess mixture with wet cotton bud

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    Lip Plumper  Mix half a teaspoon of oil with cinnamon to achieve a pasty mix and apply to the lips with your finger and massage until your lips begin to tingle. Leave for 10 minutes and dab off with cotton buds

Lip Plumper

Mix half a teaspoon of oil with cinnamon to achieve a pasty mix and apply to the lips with your finger and massage until your lips begin to tingle. Leave for 10 minutes and dab off with cotton buds